Suriya Goes The ‘Close Up’ Way!

South Indian heartthrob, Suriya has been chosen as the brand ambassador of ‘Close Up,’ the first gel toothpaste brand in the country. This brand that has various offerings and a strong presence in both urban and rural areas in our country has signed Suriya as their brand ambassador.

The ace hero will be revealing his confidence secrets in a new campaign by Close Up. Sources say that this new campaign featuring Suriya as the brand ambassador will go on air by June and will reflect on how freshness and confidence can help one to maximize sudden opportunities that arise in their day-to-day life.

So what did the excited star have to tell about this endorsement? Speaking to the media, he said that, “It’s an honor to be a part of the Close Up family. Close Up toothpaste has been a household name since my growing up years. I can relate to the brand’s proposition of confidence and am truly excited about the new Close Up campaign. It’s based on real life instances that showcase how life just surprises you anytime, anywhere and how it is important to be prepared and not caught unaware.”

Associates in the brand feel that having a self-assured personality like Suriya will bring alive Close Up’s proposition of ‘confidence’ among the users and users-to-be. The brand is constantly evolving innovative ways to resonate with customer’s needs and having Suriya as the brand ambassador will familiarize the consumers about how fresh breath confidence states a lot about one’s individuality.

Suriya going ‘the Close Up’ way is sure to inspire his fans throughout the country!

Suriya is a monk

One of the roles Suriya playing in ‘7am Arivu’ is that of a Buddhist Monk. The other two characters are a scientist and a circus artist. The film will create ripples once it hits the screens.

These are the latest three things we hear about the multicrore-multilingual venture, directed by A R Murugadoss and produced by Udhayanidhi Stalin’s Red Giant Movies.

“The movie, with enough evidence, will reveal some secrets about the origination of Kung Fu and other martial arts. It will also talk about ancient relationship between India and China,” say sources.

With Shruthi Haasan playing the heroine, ‘7am Arivu’ is said to be a scintillating thriller which will travel between the present era and Pallava period. “Suriya has given his heart and soul to the film,” sources add.